It's all about who you choose to serve and selecting a specific segment in the market.
It's not about what you offer them. The unique combination of who and what is what we call positioning.
You know this. You can't reach out to everyone, and you don't have the time or budget.
So why does it matter?
There are also other compelling reasons to avoid having everyone as your target audience.
Knowing your ideal clients, you can research their needs and challenges and create a unique offer that sets you apart.
#1
When you know who they are, you also know where to reach them, making your marketing more effective and easier to convert leads into clients.
#2
When you know who they are, you also know where to reach them, making your marketing more effective and easier to convert leads into clients.
#3
The future of building brands is about building communities, leading to more loyal clients, and word-of-mouth marketing.
#4
If you're struggling to build brand awareness, it's a sign that you need to narrow your focus! You want a small, but financially sustainable group to grow from. So, save these stories and start taking action today!