Design Principles: Unlocking the Power of Creative Design

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Design principles are rules that will help guide you and your team while making important decisions throughout your projects.

Balance in Design

Balance is the visual weight of elements in a composition. Balance is used to add stability, add structure, create emphasis, and create dynamics.

Contrast in Design

Contrast helps organize your design and establish a hierarchy—which simply shows which parts of your design are most important

Alignment in Design 

Contrast helps organize your design and establish a hierarchy—which simply shows which parts of your design are most important

Repetition in Design 

Repetition is the reusing of the same or similar elements throughout a design. Repetition is used to create a sense of unity and consistency.

White space in Design 

White space, also known as “negative space,” is empty space around the content and functional elements of a page.

Hierarchy in Design 

Hierarchy is a visual design principle that designers use to show the importance of each page/screen's contents by manipulating these characteristics.