Copywriters are responsible for creating effective copy—the text on your website that converts browsers into buyers. These are the words you see in digital ads, billboards, emails, and more.
Content writers, on the other hand, create valuable content that engages and informs your audience. Long and short form blogs, ebooks, and whitepapers are often written by content writers.
Copywriters are experts at using words to get people to take a desired action—whether that’s purchasing an item, signing up for an email list, or downloading an ebook.
Content writing is more about education and building relationships. Content writers produce content to help readers better understand a topic, solve a problem, or make a decision.
If you want to increase sales or get more leads, copywriting is the way to go.
If you want to build relationships with your audience and establish yourself as a thought leader in your industry, then content writing is the better option.
Great writing is the foundation of both copywriting and content writing. The key is to figure out which one will help you achieve your specific business goals.